“We don’t see why
you have to spend all your money to look good.”~Emily
Me & Co is a shop offering appealing fashion forward
labels from around the world with nothing tipping over the $200 mark.
Women, we can squeeze our bottoms into pumpkin
spice jeans from Hoffer, pile on Nikki Montoya’s gold chains, and smile at the bit
of sexy lingerie underneath the softest Tees…all without the cringe of handing
over a credit card. Oh, and for the boys there are plenty of offerings from
budding Australian shoe label December Forever, the Danish label Suit, and
Hoffer from New Zealand.
It’s a new aesthetic I’ve seen raising in Melbourne’s
boutique hemisphere lately, and one that as a ‘struggling artist’ myself, I
wish to see continue. It’s accessible fashion minus runway copy cats and quantity over quality.
It’s fashion of a high calibre presented with a gallery aesthetic,
and all at a decent price range.
Knit Huffer,
White Tee Me&Co. Basic, Black
Jeans Huffer, Shoes Funkis
Debuting in November 2011, Emily and Mark opened Me&Co with the idea of creating a shop that had a Scandinavian / Japanese setting; meaning all white walls for a simplicity that effectively displays the clothing.
After the buzz of seeing the new exhibit at 69 Smith Street Gallery a few doors
down, my mood desired art more than shopping. But, Me&Co piqued my curiosity with the vast white space, and
invited me in with the melange of rustic autumn colours in the jeans and fuzzy
knits.
Having explored
Me&Co, I’d have to say that Emily’s line of lingerie Emily Jane were my favourite items of the store. Delicate as a
piece of art work, yet somehow basic enough for everyday, all pieces are
handmade and a few are on sale…So, ladies, I invite you down to 57 Smith Street to experience Me&Co for yourselves…and gents head down too.
Tee Suit,
Jeans Commune, Shoes December Forever
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